RIM may be months away from its BlackBerry 10 OS launch but the handset maker has already made it clear that they will be welcoming you with the thriving app market on launch.
RIM's vice president of Relations and Ecosystem development, Alec Saunders told that RIM is intending to launch its OS with more apps than any other first generation OS.
The pressure on the Saunders and team clearly shows, why RIM was hitting hard on the app creators since may .
Blackberry's app goal sounds little big but BlackBerry 10 will be facing more competition. As Saunders said, Android and iOS barely started with the app store so, the main competition new OS will be facing will be from Microsoft's Windows Phone OS.
At Microsoft's Nokia Lumia 920 launch event company stated that its marketplace started with about 7000 apps.
RIM's rivarly with Microsoft didn't came as a surprise, as Redmound is still trying hard to get its OS on the surface by boosting its app count that has reached about 100000 titles.
In addition to that Microsoft is also pushing hard to become the third market player in the smartphone segment after Android and iOS.So, RIM is seeing Microsoft as a obivious target.